THUR, JAN 02 2020-theG&BJournal- David Stern, the basketball-loving lawyer who took the NBA around the world during 30 years as its longest-serving commissioner and oversaw its growth into a global powerhouse, died Wednesday. He was 77.
Stern suffered a brain hemorrhage on Dec. 12 and underwent emergency surgery. The league said he died with his wife, Dianne, and their family at his bedside.
“The entire basketball community is heartbroken,” the National Basketball Players Association said. “David Stern earned and deserved inclusion in our land of giants.”
Stern had been involved with the NBA for nearly two decades before he became its fourth commissioner on Feb. 1, 1984. By the time he left his position in 2014 — he wouldn’t say or let league staffers say “retire,” because he never stopped working — a league that fought for a foothold before him had grown to a more than $5 billion a year industry and made NBA basketball perhaps the world’s most popular sport after soccer.
NBA Commissioner Adam Silver issued the following statement:
“For 22 years, I had a courtside seat to watch David in action. He was a mentor and one of my dearest friends. We spent countless hours in the office, at arenas and on planes wherever the game would take us. Like every NBA legend, David had extraordinary talents, but with him it was always about the fundamentals – preparation, attention to detail, and hard work.
“David took over the NBA in 1984 with the league at a crossroads. But over the course of 30 years as Commissioner, he ushered in the modern global NBA. He launched groundbreaking media and marketing partnerships, digital assets and social responsibility programs that have brought the game to billions of people around the world. Because of David, the NBA is a truly global brand – making him not only one of the greatest sports commissioners of all time but also one of the most influential business leaders of his generation.
“Every member of the NBA family is the beneficiary of David’s vision, generosity and inspiration. Our deepest condolences go out to David’s wife, Dianne, their sons, Andrew and Eric, and their extended family, and we share our grief with everyone whose life was touched by him.”
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