LAGOS, APRIL 24, 2018 – Heritage Bank Plc has partnered with CeLD Innovations to launch CashToken, a consumer electronic reward system into the Nigerian economy. The product was launched at the Hyper Consumer Centricity conference held at the Lagos Continental Hotel, Victoria Island, Lagos with top 500 Nigerian CEOs in attendance.
Speaking at the ceremony, Executive Director of Heritage Bank, Jude Monye, said CeLD is a very innovative organisation that is committed to bringing new innovation to the Nigeria’s economy to enable discerning companies to reward their customers.
“We are at Heritage Bank believe in it, because we believe in trail blazing, which is our forte and our forte is innovation,” Monye said.
The CashToken is an electronic reward and celebratory gift commodity, which costs only N30.00 and it, is aimed at making every patronage or celebratory gift a life-changing cash opportunity. The chairman of the occasion, Mr. Leo Stanley Ekeh said innovation in the third world comes with pain before pleasure, adding that “we are in an innovation century that the poorest man in the world will become the richest because of the power of digitizsation.”
Mr. Lai Labode, Founder & CEO of CeLD Innovations said the company is the world’s first cash reward as a service company which has established a robust technology and business model that herald a new era of hyper consumer centricity.
He said they are pioneering a performance based system designed to optimise consumer loyalty investments for businesses, celebratory gift value optimisation and public emotional equity for government.
Labode said about N20 billion would be offered in the next three years of full operation of the fund; which is managed by Vetiva Capital Management, Nigerian Stockbrokers Limited and First Ally Capital.
