TUE OCT 29 2024-theGBJournal| Heineken launched the 45cl bottle and 45 Collection at Lagos Fashion Week, proving once again why it’s a brand that doesn’t just serve drink but also shapes culture.
Hans Essadi, Managing Director, Nigerian Breweries Plc., said during the launch, “for Heineken, partnering with Lagos Fashion Week reflects creativity, boldness, and the spirit of innovation—values that Heineken holds dear.
We’re thrilled to launch our new Heineken 45cl here tonight, a bottle that’s as stylish and iconic as the incredible designs on the runway. Cheers to many more years of creating unforgettable experiences together at Heineken Lagos Fashion Week!”
The dual launch of the 45cl bottle and the 45 Collection marks a new chapter for Heineken in Nigeria.
It’s a reminder that Heineken is more than just a drink; it’s part of the moments, stories, and experiences that shape our lives. With the 45cl bottle, Heineken brings sophistication to any occasion, while the 45 Collection brings Nigerian creativity to the world stage, connecting fashion and refreshment in a way only Heineken can.
Lagos Fashion Week 2024 brought the best of Nigerian creativity to the runway, and this year, Heineken took things to the next level with an unforgettable launch.
Introducing the sleek Heineken 45cl bottle alongside the Heineken 45 Collection, Heineken proved once again why it’s a brand that doesn’t just serve drinks—it shapes culture.
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