BY ABRAHAM JONAH, Middle East Editor
MON, JANUARY 23 2017-Dubai Islamic Bank (DIB), the largest Islamic bank in the UAE, has announced the launch of its credit card in partnership with Dubai-based flydubai. The credit card will enable customers to enrol in OPEN, a newly launched rewards programme from flydubai. By joining the programme, customers will earn OPEN reward points every time they use their DIB flydubai Credit Card for local and international purchases.
To cater to different customers, three types of credit cards have been launched, namely the Classic, the Platinum and the Signature Credit Card. Based on the card they choose, customers will be able to earn OPEN reward points on domestic and international retail purchases, as well as earn additional reward points on spends with flydubai. In addition to accumulating OPEN reward points, customers can also enjoy a range of benefits, including discounts across select retailers in the UAE, lounge access and travel privileges.
Dr Adnan Chilwan, Group CEO at Dubai Islamic Bank commented on the Bank’s new card launch: “We are delighted to have this exclusive partnership with flydubai. This unique range of credit cards cater to an extremely diverse audience in the UAE who travel frequently for business and pleasure. Critically, DIB’s own 1.7m customer base provides us with excellent insights into the growing needs of regional travellers. So, it was a natural step for us to partner with flydubai and introduce a card that is innovative and convenient to use.”
Commenting on the launch of the credit card in partnership with Dubai Islamic Bank, Ghaith Al Ghaith, CEO of flydubai said: “flydubai has been committed to developing product offerings to enhance the experience of customers, most recently launching our new rewards programme called OPEN. Through our partnership with Dubai Islamic Bank, we welcome this co-branded credit card as a way to make the travel experience with flydubai even more rewarding for our passengers.”
OPEN, rewards by flydubai, is the new rewards programme of flydubai. It’s called OPEN because it’s simple and straightforward. Members can earn reward points with every flight and then use those points to pay for flights and upgrades any day of the year as there are no blackout dates, and because no minimum balance of points is required, members can also pay for flights with a mix of cash and points.
“DIB’s product development and innovation is focused on a growing segment of consumers who are seeking financial products that are not only convenient and accessible but also compliment their busy lifestyles. Given that air travel in the emirates has grown more than 13% year on year over the last 5 years, DIB flydubai credit card holders will be uniquely placed to capitalise on their spend and access a variety of benefits aimed squarely at enhancing their overall travel experience,” concluded Dr Chilwan.
