ABUJA, AUGUST 3, 2016 – An Abuja-based media communications company, CBD MediaEdge Ltd., is set to conduct a survey on newspaper readership behavioural pattern in Nigeria.According to a statement by the Chief Executive of the company, Mr Isiaq Ajibola, on Wednesday in Abuja, the survey will focus on internet incursion by readers in the last five years.
Ajibola, therefore, urged the public to participate in the survey tagged “Offline Vs Online Media: How will it End?”
He explained that the objective was to understand the depth of migration into the online platform and the impact it had had on news production and consumption overtime.
“The global view on this matter is that the omnipresent nature of online news has continued
to shape the way readers behave in news consumption and assimilation.
” Moreso that news are
now more intrusive and accessed online through different handheld devices.
“Social media platforms like Facebook ,Twitter, Whatsapp etc are considered to be particularly engaging, interactive and have become a veritable means of Information dissemination in corporate organisations and between individuals,” he said
He noted that there were purists who believed that newspapers in their hard copies form would continue to exist for a long time to come, if only because, newspaper had kept an unassailable track record in news reliability and credibility.
Ajibola said the survey was to understand the specific trend, pattern, depth and other important variables in the different variants of behaviour on the subject.
“The survey will be based on online and direct questionnaire approach and administered to a fairly large population.
“The survey will cut across all strata of the society with special focus on critical stakeholders such as media professionals, lawmakers , businessmen, lawyers, labour, academia, political parties, women and youth organisations,” he said.
