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Toyota, Suzuki Begin Partnership Talks

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Access Pensions, Future Shaping

FEBRUARY 7, 2017 – Toyota Motor Corp. and Suzuki Motor Corp. on Monday said they have commenced formal talks aimed at forging a partnership in shared procurement, green vehicles, IT and safety technologies.

In a joint statement in Tokyo, they agreed to work toward the early realisation of a business partnership.

The agreement takes the two Japanese automakers a step closer to a tie-up that could give Suzuki, a maker of affordable mini-vehicles and compact cars, access to Toyota’s technology.

The world’s second-biggest car maker in return would benefit from Suzuki’s strong market position in India.

The companies in October said they were exploring a partnership, citing technological challenges facing automakers and the need to keep up with consolidation in the global auto industry.

Suzuki, Japan’s fourth-largest automaker, has said it has been struggling to keep pace with the speed of research and development (R&D) in the industry, a technology race that Toyota, with its greater financial clout, is better able to cope with.

Toyota invests heavily in R&D in areas, including automated driving, artificial intelligence and lower-emission cars.

Suzuki has long sought a bigger partner.

A tie-up with Volkswagen AG ended on a sour note in 2015, after the German car maker accused Suzuki of violating their pact by agreeing a diesel engine deal with Fiat.

For Toyota, access to Suzuki’s tightly knit supply chain network in India, which the automaker has cultivated since the 1980s, could help it develop and sell more mainstream cars tailored for the local market.

Suzuki dominates the Indian market through its majority stake in Maruti Suzuki India Ltd. (MRTI.NS), which sells roughly half of all cars sold in the country.

Toyota, despite years of trying, is still struggling to gain significant share in India, a country expected to be the world’s third-largest car market by 2020.

As a result of the talks, shares in Toyota closed up 0.7 percent in Tokyo while Suzuki stock ended up 0.4 per cent.

Access Pensions, Future Shaping
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