MON NOV 09 2026-theGBJournal| Healthcare provider Peninsula Medicare Limited and financial services firm Prospera Finance Limited have joined media and lifestyle platform ShakaraSquare.ng in a public health initiative aimed at promoting preventive healthcare, community fitness and wider awareness of personal wellbeing.
The partnership will bring together a community fitness walk, free medical screenings and practical emergency-response training, as the organisations seek to encourage Nigerians to take greater responsibility for their physical and financial health.
The initiative reflects a shared philosophy among the partners that wellbeing extends beyond treating illness to preventing disease, improving health awareness and building financially responsible communities.
For Peninsula Medicare’s Managing Director and Chief Executive Officer, Dr. Ikenna Ubadigha, the collaboration is a natural extension of the facility’s commitment to preventive medicine.
“We are in it because what they are doing is part of what we preach — preventive healthcare. It aligns with our vision for the community,” Ubadigha said in an interview.
Based in Festac Town, Lagos, Peninsula Medicare is a multi-specialty diagnostic and medical facility providing specialised healthcare services, diagnostic investigations and clinical support to hospitals and walk-in patients.
The facility, which recently marked its third anniversary, has expanded from serving between 20 and 30 patients daily to handling hundreds, according to Ubadigha.
He said the centre was established to provide accessible, patient-focused diagnostic and medical services, with an emphasis on early detection and compassionate care.
Ubadigha, who returned to Nigeria after spending more than 20 years in the United Kingdom, said one of his motivations was to help shift the country’s healthcare culture away from predominantly curative treatment towards prevention.
He argued that Nigeria’s reliance on treating illnesses after they develop was not only expensive but also emotionally draining for patients and their families.
“The idea here is to teach and preach preventive medicine,” he said, adding that patients should receive quality medical attention before their conditions deteriorate into emergencies.
However, he acknowledged that the high cost of healthcare remained a significant obstacle to accessing proper medical services in Nigeria.
Ubadigha said the rising cost of operating medical facilities, including energy, imported equipment and staff expenses, placed considerable pressure on healthcare providers and ultimately affected what patients paid.
He disclosed that Peninsula Medicare spends between 180,000 and 200,000 naira daily on diesel alone, describing energy costs as one of several major operational expenses.
Many Nigerians who cannot afford conventional medical treatment, he said, are consequently pushed towards alternative or inadequately regulated medical practices.
He called on the government to consider greater subsidies and other interventions to make healthcare more affordable.
Despite these challenges, he said Peninsula Medicare tries to keep its charges relatively affordable by spreading operational costs across its range of diagnostic and medical services.
Beyond the fitness walk, the facility plans to provide participants with free basic medical assessments, including blood pressure and blood sugar checks, eye examinations, dental consultations and possible malaria screening.
An ambulance service will also provide emergency support during the exercise.
Ubadigha said he would personally lead practical sessions on cardiopulmonary resuscitation (CPR), choking response and other basic emergency procedures, arguing that simple lifesaving knowledge could make a significant difference when someone suffers a sudden medical emergency.
He expressed concern about the lack of awareness surrounding cardiac emergencies in Nigeria, noting that bystanders often do not know how to respond when someone collapses.
“Sometimes, when cardiac arrest happens, people don’t know what to do. They just watch somebody sweating on the floor and dying,” he said.
“The simple knowledge of CPR helps you to keep the person alive.”
He described the opportunity to equip members of the community with basic lifesaving skills as one of the most rewarding aspects of the partnership.
For Prospera Finance Limited, the collaboration represents an opportunity to extend its philosophy of wealth creation and financial responsibility into the broader conversation about public wellbeing.
Its Managing Director and Chief Executive Officer, Dr. Joshua Obinna Umesegha, said the company partnered with ShakaraSquare.ng because of the platform’s audience reach and shared commitment to healthy living and meeting people’s needs.
He argued that physical wellbeing and financial stability were closely connected, adding that financial freedom required individuals to make informed and responsible decisions.
“What brought us to this mission is the reality that many people lack financial literacy, even though they constantly handle money and interact with financial opportunities,” Umesegha said.
Drawing on his background in financial analysis, relationship management and credit risk assessment, he said he established Prospera Finance to provide tailored financial solutions while improving customers’ financial awareness and long-term financial health.
The company, he said, was not merely interested in providing financial services but also in helping individuals develop the discipline and knowledge required to manage their resources effectively.
“Health is wealth, not to sound cliché. We want the general public to be fully aware and deliberate about the financial decisions they make,” he said.
Umesegha described the partnership with ShakaraSquare.ng as more than a conventional corporate sponsorship or brand visibility exercise.
He said the platform’s philosophy of promoting health and wellness resonated with Prospera’s broader mission of helping people achieve financial independence.
“To guarantee financial freedom for the public, we must align with partners who share that exact philosophy. For us, this isn’t just about brand visibility; it’s about ensuring the longevity and impact of our core mission,” he said.
He also indicated that the collaboration was intended to continue beyond the immediate fitness event, describing it as a sustainable, long-term partnership.
According to him, the professionalism, business ethics and public engagement strategy of ShakaraSquare.ng, founded by Ijeoma Ude, were important considerations in the decision to work with the platform.
The partnership brings together three organisations operating in different sectors but united by an ambition to influence how Nigerians approach personal wellbeing.
While Peninsula Medicare is focusing on early medical intervention, health screening and lifesaving education, Prospera Finance is seeking to promote financial literacy and responsible financial management.
Together with ShakaraSquare.ng, the organisations are using community engagement and public participation to advance the message that good health and financial stability are essential components of a sustainable quality of life.
For Ubadigha, the immediate priority is to make the outreach meaningful to participants and the surrounding community, while allowing the partnership to develop through practical results.
“We want to give back to the community,” he said.
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